Graphic Designer & Creative Director
on the Gold Coast
With over 25 years experience in creating strategic branding, website design, photography and creative direction for businesses ready to stand out.
Creating timeless, aligned and intentional brand elements.
Velvet Energy is a Gold Coast creative studio specialising in branding, website design, photography and creative direction.
As a Graphic Designer Gold Coast businesses partner with to create standout brands, I combine strategy, design and storytelling to build meaningful customer connections.
As a Brand Designer Gold Coast founders trust to refine and elevate their positioning,
I help businesses establish a powerful visual identity.
If you're searching for a Website Designer Gold Coast entrepreneurs rely on to create beautiful,
high-converting websites, you're in the right place.
More than just design…
Brand Identity
Logos, colour systems and typography that define your brand.
Creative Direction
Clarity on how your brand should look, feel and show up.
Brand Imagery - NEW
Editorial-style content designed to align with your brand across web and social.
Strategic branding, website design and creative direction from a Graphic Designer Gold Coast businesses trust to build premium, memorable brands.
At Velvet Energy, I work as a Brand Designer Gold Coast female entrepreneurs partner with when they're ready to elevate their business, attract aligned clients and position themselves as leaders in their industry.
Whether you're a coach, consultant, service provider or creative business owner, your brand should do more than simply look beautiful. It should communicate your value, build credibility and create genuine connection with the people you most want to work with.
As a Website Designer Gold Coast business owners rely on for strategic, high-converting Squarespace websites, I create cohesive brand experiences that help businesses stand out, build trust and grow with confidence.
Your brand should:
• Position you as the obvious choice in your market
• Build trust and credibility from the first impression
• Attract aligned, higher-quality clients
• Reflect the professionalism and expertise behind your business
• Support sustainable growth with clarity and confidence
Based on the Gold Coast, I provide branding, logo design, website design, photography and creative direction services for businesses across Australia.
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Logo design is the process of creating a visual symbol that represents a brand or company. It involves combining typography, imagery, and colours to communicate a brand's identity and values. A well-designed logo is distinctive, memorable, and versatile, enabling instant recognition and fostering a strong connection between the brand and its audience.
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Brand design encompasses the strategic development and visual representation of a brand's identity. It involves creating a cohesive and consistent brand experience by crafting elements such as logos, typography, colour palettes, and imagery. Brand design aims to convey the brand's personality, values, and essence, fostering recognition, loyalty, and differentiation in the market.
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More than just design - I don’t just design brands, I create how they are seen.
From visual identity to brand-aligned imagery, every element is intentionally crafted to ensure your brand doesn’t just exist… it lands.
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Social media design involves creating visual content tailored specifically for social media platforms. It focuses on crafting eye-catching graphics, images, and videos that resonate with the target audience and align with the brand's identity. Social media design aims to enhance engagement, increase brand visibility, and drive meaningful interactions on social media channels.
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Packaging design is the process of creating attractive and functional packaging for products. It involves considering factors like branding, product protection, usability, and visual appeal. Packaging design aims to capture consumer attention, communicate product information, and differentiate a brand from competitors, ultimately influencing purchasing decisions and enhancing the overall product experience.
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Print collateral and marketing materials refer to physical materials used for promotional purposes. This includes items like brochures, flyers, business cards, posters, and banners. These materials showcase a brand's products or services, convey key messages, and provide valuable information to potential customers. Print collateral plays a vital role in offline marketing strategies, leaving a tangible and lasting impression on the target audience.
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Creative direction involves overseeing and guiding the artistic vision and aesthetic direction of a project or brand. It encompasses setting the overall creative strategy, conceptualising ideas, and ensuring consistency and cohesiveness across various visual and experiential elements. Creative directors provide guidance to designers, copywriters, and other creatives to achieve the desired artistic outcome and effectively communicate the brand's message.
Some of my amazing clients and some of the beautiful work we have done together.
Some clients I’ve worked with.
This isn’t just design.
It's a strategic branding, website design and creative direction process designed to help your business grow with clarity, confidence and consistency.
Whether you're launching a new business, rebranding an existing one or preparing for your next stage of growth, every element is intentionally designed to align your brand with where you're heading — not where you started.
Brand Identity Design
Strategic brand identity design for female-led businesses, coaches and service providers. Create a cohesive visual identity that builds trust, attracts aligned clients and positions your business professionally.
Logo Design
Custom logo design that is timeless, memorable and strategically aligned with your brand. Professional logos designed to support long-term business growth rather than short-lived design trends.
Squarespace Website Design
Custom Squarespace website design for businesses that want a beautiful online presence and a website that converts visitors into enquiries. Mobile-friendly, SEO-ready and strategically designed to support your business goals.
Creative Direction & Photography
Creative direction and brand photography that bring your visual identity to life across your website, social media, marketing campaigns and customer touchpoints.
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"She nailed it... from our first chat I felt comfortable and knew she'd take care of all the things we needed done. She just sees the vision. Much more than a graphic designer... she's an ideas woman!"
PHILLIP
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“Literally had no idea what we wanted. We gave her our existing logo and asked her to design a business card and some social media marketing templates. They were beautiful, and it was completed in only a couple of days. The best Gold Coast Graphic Designer I’ve found!”
JADE
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"I genuinely love everything she does. I had mood boards and some vague clues but she took all of that and turned it into the most amazing socials and my business just felt instantly elevated. I was wanting to share with people and wanted them to see our online presence. Hire her!"
ANNA
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“Working with Keyna has been such a pleasure. Over the last couple of years we have worked together on many projects but the latest has been creating the new branding direction for Halo & Grace. Keyna nailed the brief! and made the whole process fun while also providing superior product that didn’t blow the budget! Velvet Energy will always be my go to for creative design work”
AMANDA
MEET KEYNA
Graphic Designer, Brand Designer & Creative Director
Long before websites, social media and digital marketing became everyday business tools, I was learning the foundations of design in my family's offset print factory.
Since 1996, I've spent more than 25 years immersed in the world of graphic design, branding, visual communication and creative direction — helping businesses create brands that don't just look beautiful, but connect, communicate and convert.
Today, I'm the Founder and Creative Director of Velvet Energy, a Gold Coast graphic design studio specialising in brand identity design, logo design, Squarespace website design, creative direction and brand photography for ambitious businesses across Australia.
Throughout my career, I've worked with everyone from start-ups and small businesses to established brands, developing strategic visual identities that help businesses build trust, attract ideal clients and stand out in increasingly crowded markets.
But what makes my work different isn't just the design experience.
It's understanding what it means to evolve.
Over the years I've worked with countless women navigating business growth, career reinvention, major life transitions and the courage it takes to start again. I've seen firsthand how often a business outgrows the brand it began with.
That's why my approach goes far beyond creating a logo or a website.
I help uncover the essence of who you are, where your business is heading and how your brand can become a genuine reflection of that next chapter.
Because the strongest brands aren't built on trends.
They're built on clarity, confidence and connection.
My goal is to create branding that feels aligned, strategic and unmistakably you — something you're proud to stand behind as your business continues to grow.
Gold Coast Graphic Designer, Brand Designer Photographer & Website Designer
Based on the Gold Coast and working with businesses across Brisbane, Queensland and Australia, Velvet Energy provides strategic branding, logo design, Squarespace website design, photography and creative direction for ambitious female-led brands.
If your branding no longer reflects the level of business you've built, it's time for something more aligned, professional and intentional.
As a Graphic Designer Gold Coast businesses trust to create premium visual identities, I help entrepreneurs, coaches, consultants and service providers elevate their brand presence, attract aligned clients and stand out in competitive markets.
Let's create a brand, website and visual identity that supports the next level of your business growth.
Services throughout:
Gold Coast • Brisbane • Sunshine Coast • Toowoomba • Sydney • Melbourne • Adelaide • Perth • Australia-wide